1stCollab

1stCollab is an influencer marketplace that automates the matching of brands with creators on TikTok, Instagram and YouTube. Instead of a brand team searching for creators, negotiating and chasing deliverables by hand, the platform uses AI matching to pair campaigns with relevant creators, runs the partnership workflow and pays creators quickly once a campaign is complete. The company positions it as a fully automated, performance optimized marketplace backed by a human support team on each partnership. The platform serves three groups. Brands use it to run and measure influencer campaigns, with influencer tracking, realtime analytics and creator search. Creators get self updating media kits that reflect current follower and engagement figures, can apply to campaigns in under a minute, and are paid within hours in most cases. Managers and agencies get tools for overseeing a roster of creators across several campaigns at once. Pricing for brands is published. The Free plan costs $0 and covers unlimited influencer tracking, unlimited team members and realtime analytics for monitoring creator performance and finding new creators. The Fully Managed plan is priced at 20 percent of creator spend with a minimum of $5,000 per month, and adds complete campaign management, performance optimization, unlimited creator search and priority support around the clock. The Scaled plan is custom priced for brands spending $1M or more a year on influencer marketing, with bulk discounts, performance benchmarks and dedicated support. The service is free for creators. Buyers should note that the managed tier is a service model priced as a share of spend rather than a flat software subscription, so total cost scales with campaign budget.