Albert

Albert is an autonomous AI platform for paid digital advertising. It plugs into a marketer's existing ad accounts and operates them, analyzing audience and tactic data at scale and then acting on it: allocating budget, optimizing creative combinations and evolving campaigns across paid search, social and programmatic channels without waiting for a person to approve each adjustment. It is aimed at brands and agencies with substantial ad budgets, and the vendor says it performs best in transactional environments with a consistent flow of data. Albert integrates with Google search and programmatic, Facebook, Instagram, YouTube and Bing. Marketers set goals, KPIs and guardrails, and Albert then shifts spend between channels, audiences and tactics against the business goal rather than channel level proxies. In search it works on keywords and bids, in paid social it refines audiences, ad sets and lookalikes, and in programmatic it expands reach cautiously once it understands what is working. It does not design ads itself; it combines creative supplied by the advertiser or agency and moves budget toward the best performers. Campaign reporting is available weekly, monthly, quarterly and as a wrap report. Pricing is not published. The pricing page asks for the annual advertising budget, in bands from $100k to $500k up to more than $10M, and offers a customized plan through a sales contact. The vendor typically suggests a three month proof of concept measured against the same period in the previous year. Albert is now owned by Zoomd, and the site carries joint Albert and Zoomd branding.