Astor

Astor is an SEC registered AI investment advisor delivered as a conversational app. Users connect their brokerage accounts through Plaid, and Astor analyzes the actual holdings, answers questions by text or phone call at any hour, and filters market news down to the items that affect the portfolio. It is designed for busy professionals such as engineers, consultants, bankers and founders, particularly those holding restricted stock units and illiquid equity who need guidance on concentration, tax treatment and account choices. Typical questions include whether to prioritize a Roth or a 401(k), why a portfolio is underperforming, and what to do with a vesting grant. The advice is position specific because it is based on connected account data rather than a generic model portfolio. Astor does not execute trades; it advises and the user acts in their own brokerage. The company states that it operates under SEC aligned fiduciary standards, encrypts data end to end, and commissions professional penetration testing. Astor does not publish pricing on its website. There is no plan table or subscription amount, and the site directs visitors to download the app to get started. The company is at an early stage, having announced seed funding in April 2026, so the product and its terms are likely to change as it grows.