Aura Vision

Aura Vision is a retail analytics platform that turns a store's existing security cameras into anonymous shopper data. A small processing unit plugs into the store's internet and camera networks, analyzes video on site and sends only aggregated counts to the cloud, so no new sensors or overhead wiring are needed. Metrics include footfall, passers by, capture rate, dwell time, queues, staffing, impressions, heatmaps, conversion and demographics, with staff separated from customers to keep conversion figures accurate. It is aimed at retailers and store operations teams that want to understand how stores perform and why. An assistant called Ask Aura answers plain language questions about store performance so teams can act in hours rather than quarters. The company says it has been built in the UK since 2017 on privacy by design principles: no facial recognition, faces blurred at source, video discarded after on device processing, and no customer sign up required. It publishes a white paper stating the output is anonymous data outside personal data rules under EU and UK GDPR. Pricing is not published. There is no pricing page, and the site directs prospects to book a call. Costs presumably depend on store count and hardware, but the vendor does not say.