A.V. Mapping

A.V. Mapping is a music matching service for video. You upload a clip or photo, the system analyzes the cuts, motion, pacing and mood of the footage, and it matches or builds a soundtrack that fits, ending exactly where the video ends. It also offers sound effects and image to music and text to music features. The service is aimed at video creators, marketers and filmmakers who want licensed music without browsing large libraries. The workflow has three steps: drop in footage, map picture to sound by choosing a mood and nudging markers by hand, and export the music as WAV, MP3 or stems for use in an editor. The company positions the tracks as composed and performed by human musicians, with its technology handling the matching and licensing. A musicians section lets composers contribute work, and the site lists a creator program, a blog and several apps, some marked as coming soon. The home page shows per track licensing with a starting price, but the amount does not render in the page text, and no pricing page is published. Pricing could therefore not be verified and should be checked with the vendor directly. The company lists a Santa Clara, California address, and the site is available in English and Traditional Chinese.