BetterBasket

BetterBasket is an AI platform for grocery merchandising. It helps retail pricing and category teams decide what to charge, which promotions to run and what to stock, using an assistant called Athena that answers questions such as where a store is overpriced on everyday items or what is missing from its assortment. The platform is organized around three jobs. Everyday pricing combines price elasticity, weekly competitive data, margin targets, unit velocity and zone pricing to recommend where to raise, lower or hold prices, with projected revenue, margin and unit impact shown before anything goes live. Promotional pricing models incrementality, cannibalization, halo effects and wholesaler trade funds, then builds campaigns and reviews them after they run. Assortment tools show category health and gaps. Supporting features include a competitive price index by location and item, zone and batch pricing with approval workflows, and performance tracking after changes are made. It is built for supermarket and grocery retailers, particularly independent and regional chains whose teams monitor competitor prices and costs by hand. The company states it is backed by Y Combinator and publishes case studies on margin uplift and promotion revenue. BetterBasket does not publish pricing. The site directs visitors to speak to an expert or request a demo, so cost is quoted by the vendor.