Breadcrumb.ai

Breadcrumb is a sponsorship reporting platform for sports and entertainment teams. It turns campaign data into live sponsor recaps and ROI reports with proof of performance, so partnership teams can show sponsors what their investment delivered and use that evidence to win, renew and expand deals. A recap brings together results that are normally spread across campaign dashboards, vendor reports and account notes. It shows live campaign results down to each post, format and platform, tracks sponsor mentions and placements in content, estimates media value against deal value, and connects performance to each sponsor's own objectives. Sponsors can ask questions of the recap in plain English instead of waiting for another slide deck, and recaps can be reused across partners. The site also references fan behavior, ticketing, merchandise, social engagement and CRM and accounts data as inputs. The product is aimed at sponsorship sales, partnerships and revenue teams at clubs, leagues and entertainment properties that report to brand partners. The vendor says it is used by sports and entertainment teams to report to sponsors. The vendor does not publish prices. Its pricing page is a demo request form, and the home page offers a demo booking and a contact sales route, so cost is quoted on request.