Compass

GetWhys is a buyer validation platform for go to market teams. It enriches the AI tools a marketing or sales team already uses with insights drawn from the vendor's database of research interviews with real buyers, so that messaging, campaigns and sales content are checked against what buyers actually care about before release. The listing's Compass address now leads to the GetWhys home page. The product works as an enrichment layer rather than a separate workspace. Through the Model Context Protocol it connects to tools such as Claude, Copilot, ChatGPT and Gemini, so that a seller's proposal or a marketer's draft is improved without the author changing how they work. A user can drop in a headline, pitch or campaign brief and see what resonates and why, with answers tied back to buyer interviews and citations. It also works inside Slack, where a team can ask a buyer intelligence question or validate a message in a channel. The vendor says it measures how much content improves and the impact of product marketing and research, and that it applies no caps or per project fees on research. Product marketing, demand generation and sales teams in business to business companies are the intended users. Customer quotes on the site come from product marketing leaders at companies including CSG, Navattic, Commvault and Loopio. The vendor does not publish prices. Access is arranged by requesting a demo.