Confido

Confido is an AI enabled operations platform for consumer packaged goods brands that puts finance, accounting, sales and operations on one system with shared data and automated workflows. Its purpose is to let a brand grow retail volume without growing overhead, to show which promotions and retailers actually return money, and to surface problems before month end close, when they become expensive to fix. It is built for CPG finance, accounting, sales and operations teams, from emerging brands to established manufacturers. The product set covers sales forecasting and demand planning, trade promotion management, cash application, deduction management with automated dispute filing, supply planning and sales analytics. Confido connects to more than seventy systems, including Walmart, Target and Costco retailer portals and SAP, Oracle and Dynamics 365, so deductions, remittances and sell through data flow in without manual pulls. Pricing is tailored to each business and depends on annual retail revenue and the number of retailer and distributor integrations, so no amounts are published. The vendor sells two modular packages on annual plans: Accounting and Finance, for cash application, deductions and disputes, and Sales and Operations, for demand planning, forecasting and trade promotion management, each with unlimited seats. A Starter Plan for CPG startups covers the core functionality needed to manage brick and mortar operations.