About FolkTalk
FolkTalk is a personalized video and audio platform that turns one recording into many versions, each addressing a different viewer by name. A brand records a message once, supplies a list of names and other variables, and the AI adjusts the recording so the voice says each person's name, product or company name at the right moment.
The workflow has three steps. The brand records its video or audio in whatever format suits its process, tells FolkTalk which variables to insert and where they should appear, and then receives the personalized versions ready to send. The aim is higher engagement, loyalty and conversion from campaigns, reminders and customer messages that would otherwise be identical for every recipient. The site features sample videos and describes work for consumer brands including Coca Cola, MG Motors and McDonald's.
It is aimed at marketing, sales and customer engagement teams that need personalization at scale. Voice variables are built from the speaker's own recording, so the speaker supplies the voice that is reproduced. The vendor does not describe a consent process beyond the brand recording its own content.
The vendor does not publish pricing. Interested brands book a demo through the site, and commercial terms are agreed directly.