Google Analytics Mcp

GA4 MCP Server is a Model Context Protocol server that connects AI agents and coding assistants to Google Analytics 4. The site, ga4mcp.com, is its documentation and setup guide. Once installed, a client such as Claude Desktop, Cursor or Windsurf can query a property's analytics data in natural language through the server's tools. The server gives agents specialized tools and skills for safely querying dimension and metric pairs, diagnosing traffic drops by channel, geography or custom dimension, and looking up metric definitions and which combinations are allowed. The reference section covers the MCP schema and capabilities, IAM requirements and a set of agent skills, including AI referral analysis, attribution scope, bot traffic detection, channel acquisition, ecommerce analysis, content performance, date ranges, filter structures, GA4 limitations and migration from Universal Analytics to GA4. The documentation includes setup guides for many clients, among them Claude, Codex, Cursor, Gemini, Copilot, VS Code, Zed and Goose, as well as plugins for Claude Code and Gemini. A universal installer script is offered that detects the operating system, checks for prerequisites such as uv or pip, installs the server and prints configuration snippets to paste into a client. Users should review any installer before running it. It is aimed at marketers, analysts and developers who want to ask questions of GA4 data from inside an AI assistant. The site does not publish pricing or licensing terms.