Heron

Heron is an underwriting automation platform for small business lending and insurance. It receives applications and supporting documents, classifies them, extracts the data, runs checks and returns a decision or a routed submission, so underwriting teams handle more volume without adding staff. It serves three groups. Funders and capital providers get ISO and bank statement scrubbing, industry prediction models, background checks, cashflow analytics and credit policy decisioning that issues automatic approvals and declines within policy. Brokers get bank statement parsing, lender matching against each deal's criteria, automated submission routing and decision intake. Insurance carriers and MGAs get email submission clearance, underwriting appetite checks and integrations with policy administration systems. Across all three, Heron provides fraud detection, identity verification and automated document classification and extraction, and it connects to more than fifteen CRM and business systems including Salesforce, HubSpot and Zoho. The vendor's case studies describe funders doubling submission capacity without new hires and quote turnaround for straight through applications falling from a day to minutes. Pricing is not published. Heron sells through a demo and proposal process, so buyers should expect quote based terms tied to submission volume and the modules deployed.