Hightouch

Hightouch is a customer data and AI marketing platform with two product lines. The Composable CDP activates customer data that already lives in a company's data warehouse, syncing audiences and attributes to marketing, advertising and sales tools in real time. The Agentic Marketing Platform adds AI agents that use that data plus brand context to plan, create and launch campaigns across lifecycle and performance marketing. It is aimed at marketing, growth and data teams at companies that run a modern warehouse. The CDP covers Reverse ETL, Hightouch Events for collecting behavioural data, Customer Studio with a no code audience and journey builder, real time personalisation, identity resolution and Match Booster for ad audiences. On the agentic side, Lifecycle Studio generates personalised email, SMS, push and in app campaigns, Ad Studio produces on brand ads at volume from approved assets, and AI Decisioning chooses the next message for each customer. Plans include observability tools such as a live debugger and sync logs, deployment on Hightouch, the customer's warehouse or custom storage, and security credentials including ISO 27001, SOC 2, HIPAA and GDPR compliance, SAML single sign on, Git version control and audit logs. Pricing is usage based and arranged through a demo, with no monthly tracked user limits and no caps on sources, destinations or seats. The only self serve option is the free Basic Reverse ETL tier, which allows up to 2 active syncs with unlimited destinations and user seats. Agentic Marketing Platform plans include a preset amount of monthly personalised actions.