Ladder

Ladder is an AI sales platform built for home services companies such as roofing contractors. It records conversations between sales reps and customers and uses them to coach reps, automate follow up work and track what is working across a team. The site describes it as an AI notetaker for sales reps, built only for home services. The platform covers three jobs. It helps close more leads by identifying what is working and coaching every rep toward it. It helps generate more organic leads by driving five star reviews and referrals, with personalized gifts and fulfilled promises as part of that workflow. It helps reduce cancellations through production handoff notes and follow ups. The site addresses common buyer questions, including whether it works with an existing CRM and whether customers must be told they are being recorded, and states that it is backed by Y Combinator. Pricing is outcome based. The site describes a flat fee per sold project where Ladder is used, so a customer pays when sales improve and not upfront. The fee amount is not published on the site, and there is no public pricing page.