Outset.ai

Outset is a customer research platform in which an AI moderator conducts interviews and then analyzes the results. The AI interviews participants by text, voice, video or voice to voice, probes follow up questions in real time based on what it hears and sees, and synthesizes findings across large numbers of conversations. The site also offers simulated human data through digital twins of hard to reach customers for an always on stream of insight. It is aimed at enterprise research, product and marketing teams. The workflow covers guide setup, where AI drafts an interview guide from research goals with probing rules and skip logic, participant recruitment, interviewing in more than 40 languages, and analysis. Both qualitative studies, such as usability testing, brand research and jobs to be done, and quantitative ones, such as concept and creative testing, are supported. Analysis features include auto tagged themes, custom reports, global search, chat with your data, highlight reels, full playback and exports to CSV, PowerPoint, PDF and video. Recruitment can use a custom screener or a customer's own panel and lists. Pricing is subscription based and custom. The pricing page lists what is included and which items are plan add ons, and visitors are directed to request custom pricing. White labeling, custom AI moderator training and expert support from the Outset team are among the add on options.