About Pally
Pally is an AI personal assistant that people use by text message, with no app to install. It is also available through Telegram. Users tell it what they need the way they would tell a friend, and it handles email, calendar, reminders, research and errands.
Pally connects to a user's messages, email and calendar and builds its memory around people rather than files: who the user talks to, what was last discussed and what was promised. It notices plans forming in conversations and acts on them, for example reading a long group chat, finding a cabin for the group, booking it and telling everyone what they owe. The site also shows it booking restaurant tables, sending gifts, finding flights, calling businesses on the user's behalf and claiming a flight delay credit. It asks before it spends or sends anything the user has not requested, and the company states it never sells user data.
It is aimed at individuals who want a personal assistant for everyday coordination rather than a task manager they must maintain.
The service is presented as free. The company says it plans to earn its money from the businesses it sends users to, and that those businesses cannot pay to change its recommendations.