Potion

Potion is an AI platform for the beauty and cosmetics industry that covers ingredient research, formulation and regulatory compliance in one workspace. Formulators search a catalog of more than 80,000 raw materials in natural language, paste an INCI list to reverse engineer a formula with trade names and concentrations, and screen ingredient lists against regulatory requirements before a product goes further. It is built for cosmetic chemists, formulators, product developers and regulatory teams at brands and manufacturers. The Ingredient Vault holds a company's own supplier documents, generative AI drafts and adjusts formulas in a copilot workspace, and agentic AI takes on routine compliance tasks. Customers can train private AI models on their own data, subscribe to regulatory feeds, produce reports and exports, and connect through an API. Potion is SOC 2 Type II certified and states that customer data is encrypted and kept private. Two plans are published. The Discovery Platform is $0 per month and includes ingredient search, reverse engineering, retail product search and INCI screening. Premium is priced through sales and adds the Ingredient Vault, generative AI formulation, custom AI models, regulatory feeds, reporting, exports and API access.