About Rootly
Rootly is an incident management platform that combines on call scheduling, incident response and an AI SRE assistant. Engineering teams use it to detect, manage and resolve incidents, with most of the work happening inside Slack, Microsoft Teams or Google Chat.
Incident Response includes the @Rootly assistant in Slack, web and mobile, AI generated related incidents and timelines, an AI scribe and retrospectives, insights, workflows and a service catalog, with MCP integration. On Call covers paging in Slack and Teams, AI suggested coverage, related alert grouping, rotations with holidays and shadowing, and mobile shift swaps and overrides. AI SRE adds autonomous agents that propose a probable root cause with evidence, remediation steps and draft pull requests, and connect to AI tools such as Claude and Codex. The vendor also promotes migration from PagerDuty, including contract buyouts and a migration team.
Pricing is published per product. Incident Response is $20 per user per month and On Call is $20 per user per month, with prices additive so both together cost $40 per user per month. AI SRE requires Incident Response and is priced by contacting the vendor. Enterprise pricing is custom and adds SSO, SCIM, audit logs, status pages, unlimited schedules, bring your own AI key, custom data retention and a dedicated success team with 24/7 support. A startup program offers up to 50 percent off for qualifying companies, and a pay what you can option for teams under 25 employees.