Sona8

Sona8 is an employee listening platform that interviews a workforce by voice. Instead of a survey with fixed response options, every employee receives one open question and answers it by speaking or typing in their own language, and an AI interviewer follows up on what each person actually says. The result is qualitative interview depth at the scale of a survey, which the company argues is the signal organizations miss when they can only listen through forms. It is for leadership, strategy and people teams that want to understand what is happening across an organization before setting strategy or launching change, and for researchers running organizational studies. The interviewer runs multilingual conversations, probes for specifics, and the transcripts feed analysis of what is wrong and what would fix it. The method is being tested with researchers at MIT, the Technical University of Munich and Stanford, with papers accepted at ECIS 2026, the Strategic Management Society Conference and HICSS 60, and it has been run in lectures at TUM and MIT, where students gave several times the volume of feedback of earlier course runs. The founding team comes from BCG, BCG X, McKinsey and QuantumBlack. Pricing is not published. Sona8 sells through a demo, pitched as seeing a real project in 20 minutes, and it also invites organizations, lecturers and labs to run the interviewer in a study or a randomized controlled trial.