Surfer

Surfer is a content optimization platform that has repositioned itself as an AI visibility platform: its job is to get a brand's pages ranked in Google and cited in answers from ChatGPT, Claude, Gemini, Perplexity and Google AI Overviews. The core product remains the Content Editor, which scores a draft in real time against the pages that already rank for a keyword and suggests terms, headings and length. It is used by SEO specialists, content teams, agencies and marketing leads who publish at volume. Around the editor sit a Topical Map for planning clusters, SERP Analysis for competitive gaps, a Content Audit that finds underperforming pages, and Surfer AI, which drafts optimized articles. The AI Tracker monitors how often a brand is mentioned by AI assistants for a set of prompts. A Surfy agent for autonomous content operations is announced as upcoming. Plans are priced per month on annual billing. Discovery is $49 with 120 Content Editor documents and 10 tracked pages. Standard is $99 with 360 documents and 25 tracked AI prompts refreshed weekly. Pro is $182 with 360 documents, 200 tracked pages and 50 AI prompts refreshed daily. Peace of Mind is $299 with unlimited documents, 500 tracked pages and 100 AI prompts refreshed daily. A standalone AI Search Analytics plan is $82 for 50 tracked AI prompts refreshed daily. Enterprise is priced on request, and monthly billing costs more than the annual rates listed. Surfer's shift toward AI search visibility means the product now measures citations in AI answers as well as Google rankings, and its plan limits are counted in tracked prompts as much as in documents.