Swayable

Swayable is an ad and creative testing platform that measures the effect of advertising and messaging on audiences using randomized controlled trials with real, verified human respondents. It describes itself as a causal AI platform for campaigns and runs automated experiments to estimate how content changes opinion, favorability, consideration and purchase intent. The platform covers four areas. Creative Testing measures lift from video, TV and other ads. Brand Tracking follows consumer opinion and brand equities over time with custom segmentation. Research Surveys give a pulse on sentiment on any metric. Workflow Integration is aimed at running systematic creative testing across an enterprise. Results are delivered within 24 hours, with custom metrics and segments, quantitative results, long form qualitative responses and emotional response analysis on higher tiers. The vendor says its AI layer generates executive ready presentations and learns about an audience over time. It is built for brand marketers, agencies and campaign teams that need evidence on which creative to run before spending media budget. The site features case studies with consumer brands and an influencer marketing agency, and the experiments are also used to test public messaging. Pricing is not published. The pricing page presents three tiers, Basic, Pro and Enterprise, with feature lists and a Contact Sales button on each. Basic covers 24 hour results and expert setup, Pro adds additional custom metrics and emotional response analysis with subscription discounts, and Enterprise adds full customization and custom benchmark reporting.