Synthetic Users

Synthetic Users is a user research platform that runs qualitative interviews with AI simulated respondents instead of recruited participants. A researcher describes an audience, such as buyers, finance leaders, doctors or employees, and the platform simulates how that audience thinks, decides and reacts to a product, message or policy, returning interview style findings within minutes. The vendor frames it as a discovery co pilot rather than a replacement for real research. Listed uses include early problem exploration interviews to map user behaviors and pain points, concept and messaging testing with structured or custom script interviews run in parallel, and continuous validation between formal research phases. Features on the pricing page include iterative follow up questions, uploading proprietary data to enrich responses, and participants described as distinct individuals rather than personas. The vendor publishes figures for agreement between synthetic and organic research and states that it holds SOC 2 certification. It is aimed at UX and product researchers, product managers, marketers, agencies and innovation teams who need quick qualitative input without recruitment or scheduling. Pricing is on annual plans that run on a pool of Research Tokens, starting at $12,500 a year. The vendor quotes a cost per interview of $2 to $60 within the token pool, and says unused research is carried across on renewal. A demo can be booked from the site.