Tactic

Tactic is a go to market data platform that uses AI to build customized account and prospect data for sales, marketing and customer success teams. Rather than relying on fixed firmographic fields like headquarters, industry and headcount, it lets teams define their own data points and signals and then generates them from web, internal and third party data in a few clicks. The vendor says it stores a live copy of the internet alongside a customer's Salesforce data and third party API data. Sources include Google, LinkedIn, job postings and annual reports, and users can upload files, connect systems such as Salesforce, and buy third party data from a data marketplace. A no code builder produces structured answers, and the vendor describes its models as fine tuned for building customer 360 profiles, with multi step reasoning, knowledge graph based reasoning and a model agnostic design. Use cases listed are account targeting, sales intelligence, and customer and market research, including predicting best fit accounts, upsell candidates and churn risks. It is aimed at revenue and sales development teams, particularly those at fast growing startups and larger companies that want to consolidate several data vendors and reduce ad hoc scraping. The site features testimonials from customers including Ably and GoCardless. Pricing is not published. The site has no pricing page and directs visitors to request a demo.