About The New Black
The New Black is an AI fashion platform for clothing brands and ecommerce sellers. It brings design, product imagery, video and store management into one workspace, so a creation made in one workflow opens in the next. The AI Fashion Studio generates models wearing your products, runs virtual try ons, swaps models, creates ghost mannequin views, and handles design tasks such as sketch to design, fabric changes and image to flat sketch.
Beyond images, it produces UGC style videos, lookbook videos, product 360 views and fashion ads, with 2K and 4K output and bulk generation. Companion tools include an AI Lookbook builder and an AI Tech Pack generator. An AI Fashion Brand Manager connects to Shopify and other channels to show sales, score each product page for photos, text and SEO, update storefront content, launch ad campaigns from new visuals, and report profit and loss. Teams can share projects, and the vendor offers an API and Claude MCP access.
Pricing is subscription based and billed monthly with cancellation at any time, and yearly billing gives two months free. Starter is $15 per month with 200 credits, Pro is $35 per month with 500 credits, Business is $65 per month with 1,000 credits, and Enterprise is $195 per month with 3,000 credits. Seats grow from three on Starter to unlimited on the higher tiers. AI agents can be hired at $30 per month each, and one off credit packs are available but limited to basic features without an active plan.