About Zaplar
Zaplar is an AI native operating system for hotels that aims to replace separate property management, point of sale and booking engine software with one system. Its pitch is that rooms, spaces, people and bookings are understood together, so the system can plan and complete routine work on its own around the clock instead of leaving staff to reconcile data across disconnected tools.
The product is organized into modules. The property management system is described as AI powered and built for hotels tired of legacy software. A messaging inbox brings every guest channel, from email to online travel agencies, into one place, with an agent mode that can hold conversations automatically. A booking engine supports direct bookings and upsell, a point of sale handles payments, and a guest intelligence layer builds profiles and suggests ways to personalize a stay. A feature called Zaplar Spatial reasons about the physical properties of a hotel. It also handles tasks such as gathering vendor quotes for an event.
The vendor stresses oversight. The system surfaces suggested actions that staff review and approve in one click, and every action leaves a clear trail. The team is based in Stockholm, and the site lists hiring for founding engineers.
Pricing is not published. The site has no pricing page and directs visitors to book a demo.