Archetype AI

Archetype AI builds what it calls physical AI: software that reads sensor data from machines and environments and reasons about what is happening inside them. The platform is powered by Newton, the company's own world model, which perceives and interprets physical signals in real time rather than being trained for one specific piece of equipment. It is aimed at industrial operators and the engineering teams responsible for physical assets. The platform fuses inputs from multiple sensors and data types to reveal hidden states, patterns and anomalies in how assets behave, which the company frames as a route to higher efficiency and lower operating cost. Newton can be deployed as a physical agent at the edge or on premises for secure, low latency decisions, bringing awareness into factory floors and city streets. Solutions are built using natural language, your own data and simple APIs, with little setup or fine tuning required, and several agents can run on the same platform instead of maintaining a collection of narrow models. The company lists systems the model has already worked on, among them motors, industrial pumps, oil rigs, wind turbines, HVAC systems, materials processing, driving behavior and human motion. No pricing is published. The site has no pricing page and none of the usual pricing paths resolve; access is arranged by building with Newton through the company or by requesting a demonstration. In November 2025 the company announced a $35 million Series A round to advance Newton.