About awen
Awen is a conversational creative tool that produces images, videos and other visual assets from a chat, without prompt engineering. Instead of asking users to pick models or tune parameters, it states that it interprets creative intent and selects and orchestrates the right generative models behind the scenes.
It is aimed at creative teams and covers design exploration, creative direction, advertising assets adapted across channels, e commerce imagery such as staging products and dressing models, and video production planning. Awen can be fine tuned by importing a team's knowledge, processes and visual data. Each asset keeps a record of its inputs, decisions and transformations, and an export called awen.zip delivers the final asset with its full history for legal review, rights management and auditability. The vendor states that it is SOC 2 Type II compliant, that data is encrypted and kept in isolated workspaces, and that user content is never used to train models.
Pricing is in US dollars. A free plan at $0 per month offers limited creative intelligence and limited model access with no credit card required. The Individual plan starts at $20 per month and includes monthly creative intelligence credit, access to text, image, video and 3D models, commercial use of creations and top ups. Higher individual tiers named Light, Plus, Pro and Ultra include larger monthly credit. The Team plan is $40 per seat per month and adds usage analytics per seat. Yearly billing is available.