Blueshift

Blueshift is an AI powered customer engagement platform that combines a customer data platform, cross channel campaign automation and predictive and generative AI in one system. It unifies behavioral, transactional and identity data into real time customer profiles, then uses those profiles to trigger and personalize campaigns across email, SMS, push, in app messages, WhatsApp, paid media and website content without a separate tool for each channel. It is built for mid market B2C and B2B2C companies in retail and ecommerce, media and publishing, financial services and healthcare, specifically teams with dedicated marketing operations or CRM functions running high volume lifecycle programs. Capabilities that matter include profile unification, dynamic audience segmentation, multi step journey orchestration, product and content recommendations, predictive channel optimization, A/B and holdout testing, and agentic AI that executes multi step marketing tasks on its own. Prebuilt integrations cover Snowflake, Shopify, Salesforce and Magento among more than 100 native connectors. Blueshift publishes three tiers. Starter plans start at $1,250 per month billed annually and include the CDP, Customer AI, omni channel campaigns, journey orchestration, audience building and personalization. Growth adds one to one recommendations, predictive channel optimization, custom profile attributes, audience analytics and testing. Enterprise adds advanced data modeling, household and account grouping, omni channel identity resolution, custom merge rules, SSO, audit trails and a dedicated customer success manager. Growth and Enterprise pricing is quoted by sales. On June 17, 2026, BlueConic announced that it had acquired Blueshift. BlueConic positions the combination as pairing its real time customer context with Blueshift's execution across email, SMS, push and in app messaging, and the Blueshift site and product remain live under their own name.