Cheq

CHEQ is a go to market security platform that works out who, or what, is behind every visit to a website, app or API. It separates legitimate humans from bots, crawlers, malicious actors and AI agents, then lets a business decide how to treat each one, so that fraud and fake traffic are stopped without blocking real buyers. The company describes the engine as combining traffic, trust and identity intelligence in one layer. It is aimed at marketing, growth, security and privacy teams at mid market and enterprise companies. The product line covers CHEQ Acquisition, which protects paid campaigns across ad platforms from invalid clicks; CHEQ Analytics, which shows how human and non human traffic interacts with digital initiatives; CHEQ Form Guard, which blocks fake form fills; CHEQ Manage for tag implementation and control of data sent to third party martech; CHEQ Enforce for centralised privacy and consent management; and CHEQ Agent Intent, which classifies AI agents and reads what they are likely trying to do. Detection techniques named on the site include TCP/IP fingerprinting, device and browser spoofing detection, behavioural analysis, malicious script and skimmer detection, account takeover risk detection, identity graph resolution and detection of synthetic or AI generated identities. Deployment starts with a single tag, and policies can allow, monitor, constrain or block each entity in real time. CHEQ does not publish pricing. There is no pricing page, and every product route leads to a demo booking, so costs are quoted per engagement. The company has recently repositioned from click fraud and paid media protection toward what it calls bot and agent trust management, reflecting the growing share of site traffic that comes from AI agents acting for people.