Colleen

Colleen began as a standalone rent collection assistant for property managers and is now part of Entrata Layered Intelligence, the AI suite Entrata markets as ELI+. Entrata announced its acquisition of Colleen AI on June 20, 2024, and the former colleen.ai domain now redirects to the ELI+ page, so what a buyer can purchase today is the Entrata suite rather than a separate Colleen product. The suite provides AI agents for the core workflows of a property management company: leasing, payments, renewals and maintenance. It is built for operators across multifamily, student, military, commercial, affordable and manufactured housing. Leasing AI qualifies leads and schedules tours over chat, text, voice and email. Payments AI automates rent collection, the job Colleen was originally built for. Renewals AI reaches out to residents ahead of lease expiry to improve retention, and Maintenance AI handles work orders and ticket resolution. The suite also includes a generative AI assistant, a facilities translation app, floor plan tagging and an integrated data layer that ties the agents to Entrata's property management system. Entrata does not publish pricing for ELI+ or for its underlying platform. Buyers request a demo, and pricing is quoted based on the portfolio and the modules selected. The practical implication of the acquisition is that ELI+ is delivered as part of Entrata's platform and data layer, so it is most relevant to firms that already run on Entrata or are prepared to move to it.