About Gauge
Gauge is an AI visibility and generative engine optimization platform. It measures how often and how favorably a brand appears in answers from AI assistants such as ChatGPT, Gemini, Perplexity, Microsoft Copilot and Google AI Overviews, then helps the brand improve that presence with recommendations and new content.
It is built for marketing and growth teams at software and consumer brands that want to be recommended when people ask AI tools for products in their category. Gauge runs a set of real prompts every day across the major models, covering both category discovery and branded queries, and tracks the results in one dashboard alongside competitors. The Action Center turns those findings into recommendations, sentiment analysis shows how the brand is described, and the content engine produces publish ready articles that can go straight to Webflow, Framer, Sanity or GitHub. Ask Gauge is a chat agent over the data, and the platform connects to GA4, Google Search Console, DataForSEO, Slack and an MCP server. An agency mode supports multiple clients, and a separate Gauge Agents product serves companies selling to coding agents.
The Growth plan costs $599 per month with a one week free trial. It includes 600 prompts run daily, which Gauge counts as 108,000 tracked answers a month, across six platforms, 18 articles a month, five seats, unlimited domains and competitors, exports, and email and Slack support. Enterprise is custom priced and adds Claude and Grok tracking, custom prompt, article and seat counts, and recurring implementation and strategy sessions with the Gauge team.