Hootsuite

Hootsuite is a social media management platform for publishing, engagement, listening and analytics, now organized as a suite with AI throughout. Perch handles content creation, planning and publishing; Nest is the social inbox for private and public messaging with saved and suggested replies, automated Instagram DMs and message routing; Lumen delivers insights and listening; Parliament covers employee advocacy; and Wisdom is the AI assistant that drafts posts in the brand's voice, generates campaigns and calendars, and answers questions grounded in the account's own social data. It is built for marketing and customer care teams at organizations of every size, from a single manager to enterprises. Listening spans social networks, review sites, forums, news and broadcast in 187 languages, with AI sentiment analysis, trend detection and audience segmentation. Yeti Agent researches and produces reports with citations and recommended actions, a generative chatbot handles inquiries on web, Messenger, Instagram, X and WhatsApp, and the vendor states customer data is never used to train external models. Pricing is published per user per month billed annually. Standard is $99 for up to ten social accounts and unlimited scheduling. Professional is $199 for unlimited social accounts and automated inbox replies and workflows. Advanced is $399 and adds content review and approval and coordinated content and customer care. Enterprise is custom. All plans include Wisdom, and a 14 day free trial requires no credit card, though trial accounts have daily posting limits.