Pencil

Pencil is an AI platform for marketing teams that brings multiple generative models into one governed workspace for producing ad creative at scale. Rather than tying users to a single vendor, it integrates models from OpenAI, Google, Adobe, Runway and Stability AI, and lets teams generate text, images, video and ad creatives through configurable workflows. Generated assets are scored with real time AI insights and can be launched and tracked directly on Facebook, Instagram, TikTok, YouTube, Google Display, DV360 and LinkedIn. The self service plans suit small marketing teams and performance marketers who want to produce and test more variations without a production agency. The Pro tier targets global brands running campaigns across many markets, adding bulk generation from product feeds, unlimited users, brands and markets with access controls, brand compliance enforcement and a training curriculum. The company publishes SOC 2 Type II compliance, a no train policy on customer data and full IP ownership for customers, with data compliance across the EU, US and APAC. Workflow orchestration is handled through a feature the vendor calls Scribble. Pricing is published in US dollars. Core costs $14 per month, or $11 per month billed annually, for 50 generations per month and one workspace. Growth costs $55 per month, or $44 per month billed annually, for 250 generations per month, unlimited workspaces and direct access to the product team. Pro is custom priced on committed consumption and adds unlimited generations, enterprise terms including IP assignment and indemnification, and dedicated customer success.