Hotjar AI

Hotjar is a product experience insights tool that is now part of Contentsquare. The vendor states that Hotjar is now Contentsquare and that new accounts can no longer be created on Hotjar; new users sign up for the free Contentsquare plan, which carries the heatmaps, recordings and surveys Hotjar users know, plus additional analytics. The product captures how visitors use a website or app. Features include heatmaps and attention maps showing where users click, hover, scroll and engage, session replay, funnels that show drop off, error monitoring for JavaScript errors, performance monitoring, and surveys and feedback widgets. The AI layer is called Sense AI. It produces summaries of heatmaps and recordings, and Sense Chat lets users ask questions about their data in plain language and get recommended next steps. An LLM Connect feature using MCP lets users query Contentsquare data from assistants such as ChatGPT, Claude and Copilot. More than ten integrations, including Slack and Jira, are included on the free plan. It suits product, UX, marketing and growth teams at small and midsize companies, and the vendor positions it for sites and apps of any size. Pricing: the Free plan is $0 and includes 200,000 monthly sessions, one project, replays, heatmaps, funnels, error and performance monitoring, basic surveys at 100 per month and the MCP connection. The Growth plan for Experience Analytics is shown at $39 per month billed annually, or $49 monthly, for 7,000 monthly sessions and replays. Voice of Customer Growth is $79 per month billed annually, or $99 monthly, for 500 monthly responses. Product Analytics and enterprise options are quoted separately.