Hypotenuse

Hypotenuse AI is a product information management platform for ecommerce built around generative AI. It holds product data, content and images in one repository, fills the gaps in that data automatically, and writes the catalog copy that goes out to each sales channel. The pitch is that enrichment, copywriting and image preparation stop being three separate jobs handed between teams and spreadsheets. Enrichment fills missing attributes by searching the web, reading UPC records and spec sheets, and extracting specifications, color and other details straight from product photographs. Tagging and categorization apply a Google, Amazon or custom taxonomy, and normalization standardizes formats across the catalog. On the content side it generates titles, descriptions, meta titles and descriptions, category pages, Instagram captions and blog articles in bulk and in more than 40 languages, in a brand voice trained on your guidelines, with optimization for search engines and for AI driven discovery. A guideline checker validates output against brand, legal and channel rules before publishing. Image tools replace and align backgrounds, crop with smart padding, sharpen and upscale, and place products into lifestyle scenes. Imports and exports run through CSV and XLSX, with custom integrations into an existing PIM or ERP. The platform reports SOC 2 compliance, team access controls and granular permissions. Pricing is not published as figures. Two plans appear on the pricing page, both marked Custom. Basic covers ecommerce sites with smaller catalogs and fewer than 100 products, with one seat, the product description generator and more than 20 other ecommerce content types, and a free trial. Ecommerce Enterprise covers large teams and adds custom seats, attribute enrichment, taxonomy management, the bulk image editor, bespoke models, custom integrations and a dedicated account manager. Both require contact with sales.