Kaya

Kaya is a competitor ad intelligence tool that collects and analyzes the advertising of a company's rivals so marketers can see what is working and build campaigns on evidence rather than a pile of saved screenshots. A user names their competitors, Kaya gathers and analyzes their ads, and the results arrive as a readable view of each competitor's strategy. It is aimed at growth, performance marketing and founding teams, particularly at startups, that need competitive research without manual tracking. Kaya covers ads across Google, Meta and LinkedIn and reports target personas and segments, positioning and value propositions, best performing creatives and messages, and underperforming ads and failed angles. It also tracks ad timing such as launches, pauses and duration, landing pages and traffic distribution, promotional patterns and ad volume by platform and month, alongside an ad gallery with suggested competitors and boards for saving, organizing and sharing ads. Pricing is published on the home page. The Free plan costs $0 and covers up to three competitors with seven days of access. The Pro plan is a one time payment of $250 for up to six competitors and 90 days of access with the full feature set. Agencies are invited to contact Kaya for special pricing. Kaya Technologies is backed by Y Combinator, and its site also carries case studies from its paid marketing work for startups, so the software sits alongside a services background.