Lavender

Lavender is an email intelligence product for sales teams. It began as an email coach and now includes Ora, an AI sales agent that drafts outbound emails. The vendor says both draw on analysis of billions of emails, plus a team's own historic emails, to learn what earns replies. The email coach installs as a Chrome extension and scores and guides an email while the rep writes it, pointing out what to change so the message reads as concise, personal and easy to answer. Ora drafts cold emails written to avoid the generic tone buyers tend to dislike. The company also runs a sales email certification program, a weekly newsletter called The Lavender Letter, and short educational videos. Lavender is aimed at sales development reps, account executives, business development staff and sales leaders who send high volumes of outbound email, and at managers who want to reinforce consistent practice across a team. Team demos can be scheduled. The vendor offers free installation of the coach and a free option to try Ora. Paid plan prices are not published on the site.