About Lore
Lore is a mobile app that combines walking with spoken reflection. You open the app, start a walk and talk through a decision, a health question or anything on your mind, either during the walk or shortly before or after it. An AI chatbot called LoreBot asks questions that help you think through the topic, from sleep and nutrition to family and caregiving.
The vendor describes it as a private space: it says it does not sell your data, does not show ads, honors privacy preferences and lets you decide who, if anyone, sees your chats. As you use the app you earn points that can be redeemed for rewards such as grocery gift cards, and the site says members can earn up to $3,000 per year in rewards, depending on eligibility.
Lore is aimed at individuals, particularly people covered by employer or health plan programs, who want clearer thinking about everyday and healthcare decisions. The business model matters here. Lore says it forms financial partnerships with employers and health plans and earns a share of the savings from lower healthcare costs, rather than charging members directly.
The site publishes no consumer price list and no pricing page, and rewards depend on eligibility, so access and cost for an individual are likely determined by that employer or plan arrangement. Check with the vendor or your plan for what applies to you.