Luma AI

Luma AI's Dream Machine has become Luma Agents. The Dream Machine address now lands on a page titled creative agents for creative professionals, and the product is an AI creative workspace where images, video, audio and text are created, edited and organized on an infinite canvas. Users brief an agent, and it researches, generates and refines across those formats without switching tools. It is built for creative professionals, agencies and brand teams producing campaign volume. Two Luma models anchor the platform. Ray 3.2 is the video model, pitched as directing rather than prompting: it holds continuity across cuts, gives frame level control and supports performance and motion transfer, product swapping, character transformation and relighting from input footage. Uni 1 is described as brand intelligence at the model level, reasoning through complex instructions and holding brand references consistent across generations. Third party image and video models such as Veo 3.1 are available inside the same workspace, and the platform connects to Frame.io, Figma and Google Ads so finished work ships into existing pipelines. Guest collaborators can be given edit access and commercial use is included on paid plans. Pricing is published in credits. Plus is $30 per month, or $25 per month billed yearly at $300, with 10,000 credits. Pro is $90 per month, or $75 per month billed yearly at $900, with 40,000 credits and four times the agent usage. Ultra is $300 per month, or $250 per month billed yearly at $3,000, with 150,000 credits and 15 times the agent usage. Team, which adds member management, shared credits, usage analytics and SSO, and Enterprise, which adds custom fine tuning and training, are priced through sales.