Luthor

Luthor is an enterprise marketing compliance platform that reviews content against regulations and internal policies before it is published. Teams submit campaign assets and receive an automated first pass review in seconds, with flagged issues, suggested fixes and an audit trail that records what was submitted, flagged and approved. It is built for regulated businesses such as wealth management firms, registered investment advisers, banks and mortgage lenders, serving both marketing teams that want faster approvals and compliance teams that want consistent enforcement. Luthor ingests text, images, video, audio, SMS, social media posts and URLs. Its policy library covers legal compliance under rules including FTC, FCA, FINRA, UDAAP and GDPR, and blocks noncompliant phrases, unapproved guarantees and missing disclosures. Fact checking compares each statement with an approved knowledge base of product specifications, pricing data, historical claims and support documents, so unsupported claims are caught and can be corrected. Brand alignment and data privacy checks, including detection of personal information, round out the review. Customers can use custom rulesets, and the vendor describes a continuous learning engine that adapts to each organization's decisions. Luthor does not publish pricing, and its pricing page returns an error. Access is arranged by requesting a demo, after which the vendor's policy and legal engineers review the customer's content workflows and regulatory obligations before integration. The platform positions itself as a first line reviewer rather than a replacement for compliance staff: low risk assets can move through quickly while escalated items still reach a human reviewer with the evidence attached.