About Lovable
Lovable builds software from a conversation. A user describes an app, a website or an internal tool in plain language and watches Lovable assemble production grade software in real time, from landing pages and bug trackers to full products with a database, authentication and payments. The company's framing is that it lets people create, run and manage entire products and businesses from scratch.
It is aimed at founders, product managers, designers and marketers who want to ship without a development team, and at developers who want a fast first draft. Hosting and SSL are handled, the generated app connects to an existing stack, payments are processed across more than 200 countries, and security scans and audit logs are standard. Work happens in the browser and the product is reachable from any device.
Lovable publishes credit based pricing. Free is $0 per month with a daily grant of 5 build credits, up to 30 a month, plus monthly grants of 20 Cloud credits and 4 AI credits. Pro is $25 per month with 100 monthly credits, and Business is $50 per month with 100 monthly credits plus advanced controls for growing departments; annual billing gives two months free. Additional credits are sold in top ups of 50, at $15 on Pro and $30 on Business. Enterprise combines a platform fee with volume based pricing.
Lovable notes in its documentation that the monthly Cloud and AI grants and its current chat pricing model are temporary offerings subject to change, so the allowances above should be checked at purchase.