Monocle

Monocle is an AI marketing automation product for direct to consumer brands that replaces rule based segments with decisions made for each customer. Its AI Journeys run automated email, SMS and on site interactions, choosing who to contact, when to send, which message to use and what offer to make based on real time customer signals. It is built for retention, lifecycle and CRM teams at ecommerce brands. Capabilities include smart targeting and timing, frequency optimization, message selection and offer decisioning, with agents that keep learning from behaviour and seasonality. Monocle plugs into a brand's existing marketing stack rather than replacing its email or SMS provider, needs no engineering support, and is SOC 2 compliant. Onboarding follows a set path: connect and train on the brand's customer data, launch two or three priority use cases such as winback, post purchase or cross sell, then prove incremental lift before expanding. The vendor also advertises a return on investment guarantee. Pricing is not published. The site has no pricing page and every route leads to a sales conversation, so costs are quoted per brand. Monocle was founded in 2023 by engineers who previously built decisioning systems at Lyft, Instacart, McKinsey and Stripe. The site now states that Monocle is part of OuterSignal, so buyers should confirm how the product is packaged and contracted following that change.