Motives

Motives is an AI qualitative researcher that runs in depth consumer interviews on a brand's behalf. A user states what they want to learn, an AI assistant turns that into a research plan and discussion guide for approval, Motives recruits matching participants from global panel networks, and an AI interviewer conducts video interviews of up to 60 minutes. Findings arrive in about 48 hours. It is designed for consumer brands and their insight, marketing and product teams that want qualitative research for everyday decisions rather than only large agency projects. Use cases include discovery and segmentation, innovation and concept testing, and creative and message development. The interviewer works in any language and across time zones, asks follow up questions and probes notable topics while staying neutral on sensitive subjects. The final report cross analyses every transcript, highlighting themes, quotes and takeaways, and comes with videos and highlight reels of participants. An Ask the Researcher feature lets users query the full set of interviews afterwards to pull on new threads. Pricing is not published. There is no pricing page, and access is arranged by booking a demo or submitting a request form, so costs are quoted per project or account. Motives combines participant recruitment with the AI interviewing, so buyers do not need to source their own panel. That makes it a fit for teams without an existing research panel, while those with established communities should ask whether they can bring their own participants.