About Blabla
NSWR now operates as Blabla, and the old NSWR domain redirects to blabla.ai. Blabla is a social inbox with AI replies for brands and creators. It brings comments and supported direct messages from Instagram, Facebook, TikTok and YouTube into one inbox, drafts replies with AI, and moderates spam and negative comments so that questions under posts and ads do not go unanswered.
It is aimed at ecommerce brands, creators, social media teams and agencies. The AI is trained to adapt to a brand voice and can answer product questions using the brand FAQ. Smart automations handle recurring replies and scheduled auto DMs, smart filtering surfaces the conversations that matter, and bulk actions and saved replies speed up manual work. Higher plans capture comments on ads and dark posts, and post scheduling for Instagram, Facebook and TikTok is in a limited access beta. The site also offers free tools such as a product reply generator and an Instagram giveaway picker, and the interface is available in English, French, Spanish, Italian, Portuguese and German.
Pricing is published in euros, with the paid plans shown on annual billing and a 7 day free trial with no credit card. Free costs 0 euros per month with 100 actions per month. Standard costs 19 euros per month per workspace and adds unlimited actions, automations limited to 5,000 runs and brand trained AI. Pro costs 69 euros per month per workspace and adds unlimited automations, ad and dark post comments, scheduling and continuously learning AI. Customers needing more than five workspaces, such as agencies or franchises, are asked to get in touch.