Palette

Palette is a multimodal creative studio that generates, edits and storyboards video, images and structured content on a single canvas. A user starts from a prompt, an image, a document or a reference, and the same source can be turned into video ads, training courses and other audience specific formats without rebuilding the idea each time. The editing tools work through plain language: a user can replace an object, restyle a scene or revise a sequence by describing the change. Character consistency lets a team define a character once and carry it across shots and stills, and storyboarding sets audience, pacing and visual intent for multi shot sequences. Other listed capabilities include motion transfer, shot continuation, prompt templates, brand kits, real time collaboration and automatic repurposing into other formats. Palette also routes each request to a suitable underlying model, with the site naming video and image models such as Seedance, Google Veo, Kling, MiniMax, Flux and Wan, or lets the user pick one manually. The product targets marketing, learning and development, customer support, entertainment, product, retail, healthcare and field service teams. The vendor describes itself as built by MIT computer science graduates and multimodal AI researchers. Pricing is credit based, and the individual rate is listed at $0.01 per credit, with credits consumed by native image and video generation. A full plan table for teams and organizations is not published, and a call can be booked with the vendor.