Passionfroot Discovery

Passionfroot is a creator marketing platform that helps B2B brands plan, run, pay for and measure campaigns with newsletter writers, YouTubers, podcasters and social creators. Its AI agent, Zest, takes a goal such as launching a product or announcing a fundraise and returns a complete go to market strategy in one prompt, covering the ideal customer profile, platforms, budget and messaging. It is designed for marketing and growth teams that found creator campaigns effective but hard to scale through spreadsheets. Discovery is the core step: Zest curates creators whose audiences match the target customer, ranked by audience fit, content style and performance, and can help reach creators who are not yet on the platform. It then writes campaign briefs and personalized proposals for each creator, which the marketer can adjust and approve before the agent sends them. Brands onboard once and pay any number of creators through a compliant wallet, avoiding separate vendor approvals and procurement delays, and campaign dashboards track impressions, engagement and budget. Passionfroot does not currently publish brand pricing: the brand pricing link returns a not found page, while the home page invites teams to start for free. On the creator side, the platform is free at $0 and includes a media kit with live stats, calendar scheduling, booking forms and automated workflows, streamlined payments, messaging and access to brand deals from its ad network. The two sided model matters for buyers. Because creators use Passionfroot to manage their own sponsorships and rates, brands can book many of them directly inside the platform rather than negotiating each deal by email.