People.ai

Backstory is an AI revenue platform for sales teams, and it is the new name of People.ai. The vendor states this directly: People.ai is now Backstory, with the same product, team and data infrastructure. The platform captures signals from meeting transcripts, emails and CRM data, matches and organizes them once, and then answers revenue questions on demand instead of leaving teams to piece together dashboards. The solutions cover four areas. Revenue Decisions focuses on forecast intelligence and forecast accuracy. Pipeline Health and Deal Risk flags deals likely to slip and suggests what to do about them. Account Strategy shows who matters in each account and where coverage has gaps. Opportunity Qualification helps teams focus on the deals most likely to close. The platform also offers an MCP connection so deal context can be pulled into the tools people already work in, and the site has role pages for executives, revenue operations, sales leaders, IT and marketing. It is built for revenue leaders and operations teams at companies that already run a CRM and want a reliable view of pipeline and forecast. Pricing is not published as a list. The vendor says its model is not charged per seat for everyone: customers pay for the people who power the platform and for the answers the team pulls, while other users can ask without a seat. A tailored quote is requested through a form, and a demo can be booked.