Poka Labs

Poka Labs builds commercial software for industrial sellers that covers pricing, quoting and guided selling. Its quoting automation reads an incoming RFQ email, matches it to the catalog, applies customer agreements and pricing rules, and prepares a complete quote for a person to approve. Its pricing intelligence watches supplier costs, freight and market signals, ranks catalog items by margin at risk, and proposes a new price for each one with the reasoning attached. The product is aimed at manufacturers and distributors, with chemicals, materials, manufacturing and distribution named as the core sectors. It sits on top of the ERP a company already runs and connects to the inbox, spreadsheets and supplier files, so teams keep their existing systems. Pricing rules, margin floors, volume breaks, approval steps and customer specific agreements are configured into the workflow, and Poka does not change prices automatically; it prepares and prioritizes recommendations for the team to review. Guided selling gives each rep the context to defend a price and explain its value to the buyer. The company states that customer data is encrypted and isolated and that it holds SOC 2 Type II. Pricing is not published. Prospects book a 30 minute call, and the company invites them to bring a real RFQ to see what Poka would produce from it. Onboarding starts with the current catalog, supplier costs, price lists and transaction history, and the Poka team works with the customer to connect those sources and identify gaps.