Prox

Prox is a technical sales assistant for equipment manufacturers. It turns a manufacturer's catalogues, manuals, calculators, compatibility rules, accessory lists and quote logic into AI agents that answer detailed product questions for buyers, dealers and internal staff. A buyer describes a job, the agent asks clarifying questions, and it returns a recommended product configuration with alternatives, the reasons it fits, and citations to the source documents, before handing off to sales for review. It is designed for manufacturers whose products need expert guidance to select and configure, where a wrong choice leads to returns or lost deals. Capabilities cover product selection, configuration, custom calculations, competitive answers, accessories, service guidance and quote handoff. The same governed product knowledge layer sits behind several channels: the manufacturer's website, portals for channel accounts, QR codes on physical equipment that open the right manual or service flow, text and messaging follow ups, and an MCP connection that brings approved product knowledge and actions into other AI tools. The vendor's example shows the agent recommending concrete wall formwork panels for a site with limited crane access. Pricing is not published, and the site has no pricing page. Access is arranged through a demo request, a scheduled meeting or a phone call with the team. Recommendations are built only from the buyer's answers, the product catalogue and approved source material, and each answer cites where it came from, which suits manufacturers that need control over what an AI says about their products.