rasa.io

rasa.io is an email platform built for associations and nonprofits. Its central feature is the AI personalized newsletter: the system builds an individual profile for each member from their engagement history and assembles a separate newsletter for them, rather than sending one version to everyone or sorting people into segments. Content curation runs automatically, so staff do not have to hand build each issue. Beyond newsletters, the platform covers membership emails such as onboarding and renewal, marketing campaigns, event promotion and drip sequences, all viewed against a single audience record and one set of analytics. The vendor positions this as a way to keep members engaged between renewal cycles, direct event invitations to the members most likely to attend, and cut the hours spent producing email each week. Associations can also sell their own advertising in the newsletters and keep the revenue. The vendor describes a go live time of about 60 days and says the team operates the platform independently with customer success guidance. Setup covers kickoff through launch, including configuration, content sources and templates. Pricing is not a fixed list. The price is set by the organization's annual revenue band, which runs from under $5 million to $75 million and above, together with which departments send email and whether the AI newsletter is used. There are no per contact fees or integration fees. A one time setup fee applies, and exact quotes come through a booked walkthrough.